Reuters reported that Apple announced on Thursday that it will delay until early next year changes to its privacy policy that could reduce ad sales by Facebook Inc and other companies targeting users on iPhones and iPads.

The delay could benefit Facebook, which last week said the changes to the iOS 14 operating system would render one of its mobile advertising tools β€œso ineffective on iOS 14 that it may not make sense to offer it.”

Apple announced new privacy rules in June that were slated to take effect with the launch of its iOS 14 operating system this fall. Among them is a new requirement that advertisers who employ an Apple-provided tracking identifier, or other tools that have a similar function, must now show a pop-up notification asking for tracking permission.

When I say that these companies don’t value privacy and userfreedom I exactly mean this. For them, benefit is always much more important than people. Apple always brags about its privacy policy and advertises about how it respects users but the truth is Apple is no better than Google or another corporations.

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